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[Video #4] How to Reach the Right Audience for a Brand Awareness Campaign without 3rd-party Cookies?
Programmatic ad campaigns for brand awareness have traditionally been harder to target at the correct online users than performance campaigns as they rely upon more understanding of context and behavior. However, through the use of ultra-powerful algorithms and Deep Learning technology, RTB House has been able to take the lead on brand awareness campaigns and truly target users with great confidence and deliver significant, measurable results.
Our solutions based on Deep Learning technology have been widely recognized and have received the AI Excellence Award, MarTech Breakthrough Award, numerous Stevie Awards, and more.
With the disappearance of 3rd-party cookies coming soon, many businesses fear that the recent progress made on the targeting of brand awareness campaigns will be lost and that we will have to go back to the drawing board. In fact, this is not true. We are already sketching out the future and starting to add colors to the picture of how digital advertising will look in the future. And, in the 4th episode of our Cookieless Future series, Laurie da Silva and Richard Johnson outline how using multiple, more transparent data sources will provide the information needed to create brilliant, highly targeted brand awareness campaigns that also preserve user privacy.
Watch the video to find out all you need to know.
- Cookieless World
- Published:
Is Brand Safety in Digital Advertising in Danger without Cookies?
The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.
- Cookieless World
- Digital Advertising
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RTB House Wins Two Stevie® Awards in the 2021 International Business Awards®
RTB House Wins Two Stevie® Awards at the 2021 International Business Awards®
- Company News
- Published:
RTB House Achieves TAG Certified Against Fraud Seal
Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising
- Company News
- Published:
Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more
In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.
- Cookieless World
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[Video #3] How Much Will Your Bidding Efficiency Drop without 3rd-party Cookies?
Online advertisers and retailers deal in specific numbers and hard data. When you have millions of monthly site visitors, a fractional increase in conversion rates or average order volumes can bring significant value to business results.
The fear around the phasing out of 3rd-party cookies is that bidding efficacy will be severely impacted. Advertisers need assurances that their campaigns will still be performant, that results will be measurable, and that the upcoming change will not be disruptive to business. Thankfully, RTB House has been working on the answer to this problem and has the backing of WC3 and Google for our Outcome-based TURTLEDOVE proposal.
Find out more about how we are ensuring that bidding efficacy will be maintained in the 3rd video from our Cookieless Future series, hosted by our experts Laurie da Silva and Richard Johnson.
- Cookieless World
Blog about Digital Advertising & Marketing Technology
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
