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  • Retail & Ecommerce
Authors
RTB House Editorial Team
Published:
12 March 2026

Are you prepared for these 10 retail holidays of 2026?

The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?

One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.

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  • Published:
    3 November 2021

    How Proactivity Can Strengthen the Position of a Media Agency

    Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.

    • Digital Advertising
  • Published:
    2 November 2021

    NapoleonCat Forms Strategic Partnership with RTB House Group

    Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.

    • Company News
  • Published:
    21 October 2021

    The Future of Shopping Malls: An American Retail Evolution

    Austrian architect Victor Gruen came to America during World War Two with an inspired vision. So inspired, in fact, that he went on to design and build something that would define American culture for the next century. Something beautiful and grand, but which the analysts tell us is now dying: The Great American Shopping Mall.

    • Retail & Ecommerce
  • Published:
    6 October 2021

    Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting

    It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

    • Advertising Privacy Updates
  • Published:
    5 October 2021

    What Makes Retargeters, and DMPs Best Prepared for the Cookieless Future?

    The digital marketing landscape is a very complex environment. There are many players with different profiles of activities addressing the diverse needs of their clients.

    • Advertising Privacy Updates
    • Digital Advertising
  • Published:
    30 September 2021

    How to Run Data-driven Campaigns?

    This is not a sports blog, but the story of Billy Beane and the record-breaking 2002 Oakland A’s streak of 20 consecutive wins which actually has a few things in common with running successful data-driven marketing campaigns.

    They are both stories of finding value in data that others are not able to uncover or effectively utilize for competitive advantage.

    • Deep Learning
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