Report

A Guide to Redecorating Your Digital Home & Garden

Data in Fashion and Sports. How Brands Are Staying a Cut Above

cover photo classfieds guide

Your Concise Retargeting Guide for Classifieds

Truly personalized marketing requires a deeper understanding of business. When running campaigns with RTB House, you work directly with a support team dedicated to your industry. We know your challenges inside-out and help you more quickly reach and exceed your targets.

A direct line 
to **industry experts**

I’m in fashion retail

Tailored campaigns

As a fashion brand, you are not only going up against competitors—your own clothing can be found on marketplaces and resale platforms. You also have the challenge of constantly updating collections, fluctuating stock levels, and regular huge sales events. Speed and accuracy are the key. Use Branding campaigns to stay visible and Retargeting to make personalized recommendations that lead to instant conversions and impulse buys.

I’m part of home & garden retail 

Renovate your online campaigns

The meaning of "Home" has changed. It is now a place where we live, work, exercise, spend free time… and people are investing heavily in their surroundings. This, and the shift to more online commerce, has also created new personas. “Heavy,” “Spontaneous,” and “Diligent” Buyers all have different characteristics and need specific messages. Use ads to identify user needs, make highly personalized recommendations, and highlight preferences like local availability or home delivery options.

I’m in electronics retail

Let’s get digital

Improved shipping, hassle-free returns, as well as visible customer feedback and ratings have transformed online electronics sales. Customers now buy high-tech goods through digital sales channels, but omnichannel experiences are still important for people who want to check products in-store. Big wins come from co-branded banners when you run campaigns with partners, and from performance banners that grab the attention of high-value customers and drive them to fast conversions during sales events. 

I work for a sports retail brand

Outperforming the competition

Sports brands are about more than just fashion, footwear, specialist apparel or high-performance equipment. They are at the forefront of popular culture, and the boundaries of what's possible with technology. It’s an ultra-competitive market and brands need to react fast to sudden opportunities. You also require highly designed ads that show your colors to the world and keep your brand image on a level that others can’t reach.

I run a retail business

Knowledge of any niche

Retail is wide. In fact, it’s almost everything, everywhere, all of the time. But you can’t run a fashion retail business the same as you would an electronics or sporting goods brand… and your ad campaigns should also be tailored to your specific business. Whatever your niche, our retail experts spend time understanding the exact challenges and opportunities of your industry, then we create campaigns that serve you better than a one-size-fits-all approach.

I’m into automotive

Data-driven campaign results

Buying a car is the biggest purchase some people make in a year or even a decade. Only 1% of auto sales are digitally converted right now, but 90% of car buyers do research online. It’s a truly hybrid customer journey that can take months. Use hyper-personalized ads to present models, and even colors of vehicle that will spark interest. And use smarter campaign metrics, tracking micro-conversions such as booking a test drive or contacting a local dealership. 

I’m a travel expert

Opening the world up for business

The travel industry has been disrupted more than any other. You have new personas, new trends, and constant uncertainty. With our Deep Learning technology, you don’t have to understand everything in real-time because the algorithm assesses customer intent. We cover the whole customer journey. Branding campaigns inspire users to dream of new destinations, consideration and search banners push people towards a decision, and Retargeting campaigns help them convert.

I’m with an online marketplace

The great engines of online commerce

We run campaigns with marketplaces that address the big questions: How do we find the right balance of site and app users? How can we guarantee ad quality when the vendor owns the product images? How do we effectively promote premium accounts that supercharge AOV and purchase frequency? Most of all, we create ads that help customers find the products they love, and introduce them to categories they never even considered before. 

I run a price comparison site

Campaigns beyond compare

When you are working on low returns for each click, focusing on volume of traffic doesn’t cut it. You have to actively engage those users with real purchase intent. For that, you need technology that can identify the right offers for individual clients, picking the price point and decision-triggers that will pique their interest. Campaigns run with the superior computational power of Deep Learning technology bring more high-quality site visits at a lower price. It’s the best deal out there.

I’m in classifieds

On a mission for vendor exclusivity and retention

Classifieds, job portals, auto listing sites, real estate… each niche is unique but the mission is always the same: attracting more high-quality site visitors so that major vendors feel the competitive advantage of listing with you and not your competitors. And when your vendors buy premium postings, make sure that they convert (and convert big). Data-driven digital ad campaigns can match your highest-potential customers to your top vendors.

Fashion, home & garden, electronics, sports, travel, online marketplaces and way more - our industry experts have it covered.

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Domain expertise

A direct line
to industry experts

LEARN MORE

Recommended resources

A Guide to Redecorating Your Digital Home & Garden

Data in Fashion and Sports. How Brands Are Staying a Cut Above

Your Concise Retargeting Guide for Classifieds

Domain expertise

A direct line to industry experts

LEARN MORE

Recommended resources

A Guide to Redecorating Your Digital Home & Garden

Data in Fashion and Sports. How Brands Are Staying a Cut Above

Your Concise Retargeting Guide for Classifieds

A direct line
to industry experts