Report

One-In-A-Million Ad Campaigns for Marketplaces

Online marketplaces can have millions of products. The most effective ads identify and display those very few items that will truly resonate with users and drive conversions. If you are looking for performance ads that improve your online marketplace, this comprehensive guide will also resonate.

In the guide:
  • Unique insight, stats, and trends for huge ecommerce sites.
  • The value of niche marketplaces and examples of thriving sites.
  • Exploring the complex relationship between online retail and Gen Z, and what it means for your marketplace.
  • A wide-ranging debate among our in-house experts about successful multi-category and multi-vendor sites.
  • How Deep Learning-powered campaigns bring better results.
  • The importance of in-app campaigns that power engagement on every device.

44

pages of dedicated content for marketplaces

10

In-depth opinions from our in-house experts

7

Marketplaces that do things differently

9

Must-haves for marketplaces in 2025

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rtb sygnet

There are so many marketplaces out there now that it will become a critical part of online store strategy in the future—choosing which marketplace best complements your specific business model and activates the sales that your store is missing out on.

Agnieszka Gilewska

Business Development Director Poland, RTB House

rtb sygnet

Customer experiences will continue to evolve as technology advances and expectations change. This guide features some trends that present big opportunities for the way that marketplaces both operate and advertise.

Veronika Witkowska

Country Manager Portugal, RTB House

rtb sygnet

Marketplaces entering new countries must understand that [...] the way people shop and the market conditions will differ. It’s not possible to just replicate a marketplace template from one location to another without first doing research and adapting the right elements to bring success.

Takahiro Kato

Business Development Manager Japan, RTB House

See what else is in the report