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  • Digital Advertising
Authors
RTB House Editorial Team
Published:
20 April 2026

How to master the modern, messy path to purchase

There are more options online for consumers to choose from than ever before. But rather than this manifesting as any kind of “paralysis of choice” or panicked rush to purchase, consumer journeys are actually becoming longer and more researched. More people are starting with careful consideration, comparison, and in-depth research of prices and brands. They make more site visits and spend more time weighing their options before transacting, creating a “messy middle” between consideration and purchase that has significant implications for merchants.

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  • Published:
    2 December 2016

    RTB House Strengthens Competitive Position in Spain, Portugal, and Benelux

    RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has appointed two new Country Managers in Western Europe. The move is expected to strengthen its position in Spain, Portugal and Benelux as a leading retargeting service provider. As Country Managers, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof manages activities in Benelux (Belgium, the Netherlands, and Luxembourg).

    • Company News
  • Published:
    14 November 2016

    RTB House Reaches Singapore

    RTB House, a tech company specializing in sophisticated retargeting scenarios with operations worldwide, has entered Singapore – company’s first subsidiary and fifth market in APAC region (following Indonesia, Malaysia, Thailand and Taiwan). This comes as a result of expansion to Asia that began in the last quarter of 2015. All operations in Singapore will be carried out under Chandra Kuncara, Country Director at RTB House.

    • Company News
  • Published:
    19 September 2016

    RTB House launches in Dubai, the Middle East and Africa!

    RTB House, a technology company specializing in retargeting scenarios, is increasing its worldwide footprint in the Middle East and the Africa region (MEA), with a brand-new branch in Dubai. The region will be led by Shady Francis, who has joined RTB House as Business Development Director.

    Despite the digital ad market in the region being smaller than some of its global counterparts, internet usage and mobile saturation has grown rapidly. MEA now represents one of the freshest and highest opportunity markets for growing technology companies like RTB House.

    • Company News
  • Published:
    7 April 2016

    Tomasz Wnuk at RTB House

    Tomasz Wnuk, previously at the post of Managing Director CEE at Integer.pl, has started his cooperation with RTB House – a tech company specialising in advertising activities based on advanced retargeting scenarios and operating worldwide. He has assumed a newly created position of Commercial Head of Global Deals.

    • Company News
  • Published:
    15 February 2016

    European Tech Meets Latin America

    Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico. It has recently established its branch in São Paulo, and announces Rodrigo Framil as Business Director Brazil and Wojciech Głowacki as Business Development Director LATAM.

    • Company News
  • Published:
    28 October 2015

    RTB House Enters Asia-Pacific Markets

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – will expand operations to the Asia-Pacific region. Business activities in the region will be led by Jakub Ratajczak, Managing Director APAC.

    • Company News
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