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RTB House builds up its position in Turkey
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.
- Company News
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RTB House Appoints 3 Regional Directors
RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.
- Company News
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RTB House Strengthens Management Team by Regional Directors
RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.
- Company News
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RTB House boosts sales team
RTB House – an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force in Poland and Romania. In March, the RTB team welcomed Wojciech Głowacki and Catalin Emilian.
- Company News
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RTB House in the UK and Ireland
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.
- Company News
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New managers at RTB House
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.
- Company News
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Is Your App Marketing Strategy Stuck in 2024? Here's What Needs to Change
The digital landscape evolves at breakneck speed, and yesterday's app marketing tactics quickly become outdated. With mobile users spending 70% of their digital media time in apps and global consumer spending on mobile apps forecast to reach nearly $400 B in 2025, the stakes for effective app marketing strategy have never been higher.
Yet many brands are still operating with outdated playbooks, missing critical opportunities to engage their most valuable audience segments. If your mobile app marketing strategy hasn't evolved beyond basic retargeting and generic messaging, you're likely leaving significant conversions and revenue on the table.
