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Cookieless Newsroom: French Competition Authority Fines Apple €150 M
This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.
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Apple in European Regulatory Hot Water
In this edition of the Cookieless Newsroom, we spotlight pivotal updates from Europe. The European Data Protection Supervisor clarifies that pseudonymized data remains non-personal if re-identification is unfeasible, while French and German regulators are poised to take decisive action against Apple’s anti-competitive practices under the DMA.
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Shifting Sands in Digital Advertising & Regulation
In this edition of the Cookieless Newsroom, we bring you the latest in digital ad innovations and regulatory moves. From antitrust trials and new product launches to evolving privacy standards, industry giants such as Google, Apple, and Amazon are redefining the landscape as we move further into a cookieless future.
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Regulatory Whirlwinds for Big Tech
In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
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Personalized Product Recommendations Without Cookies—Product-Level Turtledove
In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This development has marketers worried about the future of personalized and relevant advertising. The good news is they don’t need to be concerned. RTB House has managed to fine-tune Chrome’s new cookieless tool—the Privacy Sandbox—so that it can tailor ads to specific users while protecting their privacy. How is this possible, and what role does the Product-Level Turtledove play in the process? Let’s dive into it.
Cookieless World
It has been several years since Google first announced that we would be entering a cookieless world, but delivering that reality has proven to be a challenge. The path we’re on has changed significantly, but it still leads to a place where cookies become more scarce and can no longer be used at scale. Businesses that stay informed and adapt to continuously create highly personalized retargeting ads will fare best.
Take a bite out of cookies with us!
A world less dependent on cookies
Even though other browsers (Firefox, Safari, and Edge) have already limited or completely blocked third-party cookies, Google Chrome’s 60% market share means that its original decision to deprecate cookies—as well as later changes in tactics—is major news for all marketers. We want to make it easier for you to thrive in times of change.
What can you find in this section?
At RTB House, we’ve been closely involved in attempts to develop and deliver solutions that work in a cookieless world; we remain committed to improving user privacy while maintaining ad efficacy. Our platform infrastructure is ready for any and all changes.
This section gathers articles explaining how personalized retargeting will work in the cookie-limited future; media reviews and industry news; and other content, including videos and commentaries from our own experts and from media agencies.
