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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
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Personalized Product Recommendations Without Cookies—Product-Level Turtledove
In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This development has marketers worried about the future of personalized and relevant advertising. The good news is they don’t need to be concerned. RTB House has managed to fine-tune Chrome’s new cookieless tool—the Privacy Sandbox—so that it can tailor ads to specific users while protecting their privacy. How is this possible, and what role does the Product-Level Turtledove play in the process? Let’s dive into it.
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Google’s Regulatory Hurdles
This edition of the Cookieless Newsroom highlights regulatory positions on Google’s revised approach to Chrome third-party cookie depreciation, outlines planned improvements to the Privacy Sandbox, and reviews the high-profile trial between Google and the U.S. Department of Justice (DOJ), which has drawn significant attention across the adtech industry.
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Google's Big Shift
This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.
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RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.
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Multitude of Privacy Sandbox Test Results
This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.
Cookieless World
It has been several years since Google first announced that we would be entering a cookieless world, but delivering that reality has proven to be a challenge. The path we’re on has changed significantly, but it still leads to a place where cookies become more scarce and can no longer be used at scale. Businesses that stay informed and adapt to continuously create highly personalized retargeting ads will fare best.
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
Take a bite out of cookies with us!
A world less dependent on cookies
Even though other browsers (Firefox, Safari, and Edge) have already limited or completely blocked third-party cookies, Google Chrome’s 60% market share means that its original decision to deprecate cookies—as well as later changes in tactics—is major news for all marketers. We want to make it easier for you to thrive in times of change.
What can you find in this section?
At RTB House, we’ve been closely involved in attempts to develop and deliver solutions that work in a cookieless world; we remain committed to improving user privacy while maintaining ad efficacy. Our platform infrastructure is ready for any and all changes.
This section gathers articles explaining how personalized retargeting will work in the cookie-limited future; media reviews and industry news; and other content, including videos and commentaries from our own experts and from media agencies.
