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3 April:
WPP Acquires data clean roo—InfoSum. [GroupM]
Spotify enters the programmatic space with the launch of its Spotify Ad Exchange (SAX). [AdExchanger]
31 March:
The French Competition Authority has imposed a €150 M fine on Apple over its implementation of App Tracking Transparency (ATT), but it will not require any specific changes to the ATT framework. [Autorité de la concurrence]
The European Union is expected to impose reduced fines on Apple and Meta as part of its Digital Markets Act (DMA) investigations, aiming to avoid escalating tensions with the United States. [ExchangeWire]
26 March: IAB Tech Lab plans to launch a Privacy Lab in late summer. The Privacy Lab will allow the ecosystem to test datasets and evaluate the effectiveness of privacy-enhancing technologies (PETs). [AdExchanger]
21 March: Meta agreed not to use a British plaintiff's data for targeted advertising, a decision that could set an important precedent. The settlement resolves an individual lawsuit filed by human rights campaigner Tanya O’Carroll, who argued that users have a legal right under the U.K.’s data protection law to object to their personal data being used for direct marketing. [Techcrunch]
20 March: IAB Tech Lab releases "Tech Lab Trusted Server," an open-source framework for server-side ad management in order to be “independent of browser APIs and signal loss.” Key features include server-side ad requests, Prebid Server integration, edge-cloud processing, and server-side ad stitching. A working prototype is now available for publishers and AdTech companies to test. [IAB Tech Lab]
19 March: The European Commission found Google in breach of the Digital Markets Act (DMA) regarding its Search and Google Play products. Separately, the Commission provided guidance to Apple under the DMA, urging the company to implement concrete changes in iOS to meet interoperability requirements. [CNBC]
18 March: Netflix announces it will launch its own ad server and SSP, called the Netflix Ad Suite, on April 1. [AdExchanger]
13 March: The CMA publishes its final report on the U.K.'s mobile browser and cloud gaming markets, concluding that both Google and Apple are stifling innovation. The watchdog recommends regulatory intervention if either company is designated with Strategic Market Status (SMS) under new U.K. regulations. [Reuters]
