Navigate to the hottest topics:
French and German Clampdown: French regulators likely to order Apple to stop App Tracking Transparency anti-competitive practices, with fines up to 10% of turnover. German regulators are also scrutinizing those practices. – 13 Feb, 27 Feb
10 March: First-id is adopted by Jacadi via its CMP Axeptio, delivering strong results in A/B tests against third-party cookies for retargeting campaigns. [ExchangeWire]
8 March: The U.S. Department of Justice (DOJ) persists in its efforts to dismantle Google, with its revised antitrust trial proposal calling for the sale of Chrome. [The Verge]
6 March: Publicis acquires Lotame to bolster its Epsilon identity graph, strengthening its data-driven marketing capabilities. [Digiday]
27 February: French regulators are expected to order Apple to halt its anti-competitive App Tracking Transparency practices next month, with fines reaching up to 10% of Apple’s global turnover under the DMA. [Reuters]
25 February: Liveramp announces Cross-Media Intelligence, leveraging its Data Clean Room—enhanced by last year’s Hubu acquisition—to offer brands a comprehensive, multi-channel view of campaign performance across networks, including TTD, Amazon, Roku, and Meta. [Liveramp]
19 February: LinkedIn launches its own Conversion API (CAPI), enabling marketers to leverage first-party data—such as event attendance, email sign-ups, and phone records—for enhanced measurement. [AdExchanger]
13 February: After years of investigation, German competition authorities claim that Apple may be unfairly leveraging its App Tracking Transparency (ATT) framework for competitive advantage. [Techcrunch]
12 February:
IP Protection Update: A new update rolls out for IP Protection, initially active in Incognito Mode using a two-hop proxy scheme reminiscent of iCloud Private Relay. Entities on the Disconnect.me-based Masked Domain List will be affected in the third-party context, while other websites remain unaffected. [GitHub]
ePrivacy Directive Abandoned: The European Commission abandons its efforts to update Europe’s ePrivacy directive. [Techcrunch]
11 February:
Privacy Sandbox Case Study: The Privacy Sandbox publishes a PAAPI case study from SMN, a Japanese DSP, spotlighting Flexible Event-Level Configurations and an ever-evolving Latency Best Practices Guide. [Privacy Sandbox]
EDPS on Pseudonymization: The European Data Protection Supervisor (EDPS) asserts that if recipients lack “reasonable means” to re-identify pseudonymized or key-coded IDs, the data in their possession is not considered personal. [LinkedIn]
