Technology
Advanced AI that is
two steps ahead
Ad campaigns from RTB House are run with the latest generation of Artificial Intelligence. Deep Learning gives you exponentially more power and puts you ahead of the competition.
All in on Deep Learning.
Ahead of the competition
In 2017, RTB House became the first major DSP to utilize Deep Learning algorithms across 100% of its technology—instantly giving our clients a competitive advantage and helping them optimize their budgets.
Artificial Intelligence
Machine Learning
Deep Learning
Powerful applications
of Deep Learning
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This is how much power you get when running campaigns with RTB House. While other companies are using AI or ML technology, we power your ad campaigns with the same technology that is used on some of the biggest data projects of our age.
our campaigns became 29% more effective immediately after introducing DL in 2017
Deep Learning algorithms can complete 2,500 times more simultaneous calculations than Machine Learning systems
RTB House was the first major DSP to implement Deep Learning across its entire solution stack
Precise customer segmentation
Set your KPIs and get a head start on your campaign by using smart segmentation that allows you to cluster users into groups and yet still treat them as individuals.
TRAVEL
Domestic flyers v long-distance travelers
CLASSIFIEDS
Renters v buyers
FASHION
Loyal customers v new site visitors
Transparent reporting
& 24/7 monitoring
Access all campaigns stats, in real time, with round-the-clock access to the performance dashboard. Put your trust in our reporting and monitoring capabilities thanks to our TAG certification and partnerships with IAS and other industry-leading organizations. Check the facts down to fractions of a percent with total confidence.
3-tier Brand Safety features
Only display in sites and contexts that will elevate your brand. Filter based on domain, URL, and site keywords, tailoring our solution to protect your brand as you see fit. It’s not just about safety but also about the suitability of sites to your specific messaging.
Our proprietary 3-tier Brand Safety feature as a standard:
- Website Category Filter—Excludes content categories that are not in line with your brand standards
- News Filter—Automatically blocks news content with selected keywords and phrases
- Inclusive List—Blocks specific websites where placing ads may harm your brand
Reach across all devices and platforms
Target shoppers wherever they prefer to browse and buy. Run effective campaigns on any device and any ad exchange. Make the most of your campaign, displaying any inventory type on any screen or device. Serving your ads to customers, around the globe, wherever they want to meet you.
Innovations
Innovations from the RTB House
AI Marketing Lab & Creatives Lab
With an eye on the future, we design and build new formats inspired by modern social media interactions, creating ad content that users actually want to engage with again and again.
Search Banners
and mileage, or location and size, and then redirect to specific offers on your site.
Deep Learning
Articles about Deep Learning
What do you want to learn today? Read about using the world’s most powerful form of AI in ad campaigns.
- Published:
Understanding the Next Leap Forward in Marketing Technology: Deep Learning
From the printing press to Deep Learning, the history of marketing shadows all our great leaps forward in communications technology. It is the marketer’s job to identify how these novel technologies can be used to reach potential customers, and educate them about products and services that enrich their lives.
The printing press let us create posters, radio and television enabled us to speak to people in their homes, and the internet gave us new ways to sell to people. Today, we’d like to take a moment to dive into how marketers can take advantage of the next big leap forward in technology: Deep Learning.
- Deep Learning
- Published:
The Top 20 Deep Learning Applications You Need to Know
When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.
- Deep Learning
- Published:
AI vs. Deep Learning vs. Machine Learning in Advertising
People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.
- Deep Learning
