Cookieless Newsroom

In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.

In this Cookieless Newsroom, you can read about the recently released Privacy Sandbox commitments report by CMA, Privacy Sandbox GAP analysis report, and many more cookieless topics. There has been a whole lot happening around cookieless in the last few years. However, as Chrome deprived the first batch of its users of third-party cookies, cookieless-related activity in MarTech intensified. That’s why we decided to change the format of our updates, so that you’re supplied with more information in a more concise manner. On top of that, we rebranded our regular publications of “Cookieless Newsroom” to better reflect our mission behind creating them. We sincerely hope they’ll help you stay informed in the ever-changing cookieless era.

In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.

In this Cookieless Newsroom, you can read about the recently announced third postponement of the third-party cookies deprecation, the freshest Privacy Sandbox commitments report by CMA, and more cookieless topics.

In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.

This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.