Cookieless Newsroom

In this edition of the Cookieless Newsroom, we spotlight pivotal updates from Europe. The European Data Protection Supervisor clarifies that pseudonymized data remains non-personal if re-identification is unfeasible, while French and German regulators are poised to take decisive action against Apple’s anti-competitive practices under the DMA.

In this edition of the Cookieless Newsroom, we bring you the latest in digital ad innovations and regulatory moves. From antitrust trials and new product launches to evolving privacy standards, industry giants such as Google, Apple, and Amazon are redefining the landscape as we move further into a cookieless future.

In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.

In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.

In this Cookieless Newsroom, you can read about the recently released Privacy Sandbox commitments report by CMA, Privacy Sandbox GAP analysis report, and many more cookieless topics. There has been a whole lot happening around cookieless in the last few years. However, as Chrome deprived the first batch of its users of third-party cookies, cookieless-related activity in MarTech intensified. That’s why we decided to change the format of our updates, so that you’re supplied with more information in a more concise manner. On top of that, we rebranded our regular publications of “Cookieless Newsroom” to better reflect our mission behind creating them. We sincerely hope they’ll help you stay informed in the ever-changing cookieless era.

In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.