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Netflix to Get Self-Reliant, Publishers Wary of TTD’s New Strategy
In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.
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Another Delay in Third-Party Cookies Phase-Out, CMA Disconcerted
In this Cookieless Newsroom, you can read about the recently announced third postponement of the third-party cookies deprecation, the freshest Privacy Sandbox commitments report by CMA, and more cookieless topics.
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RTB House’s Learnings from Privacy Sandbox Tests, Edge Introduces Privacy-Preserving Ads, and More
In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.
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We Are Testing The Privacy Sandbox – Here’s What We Learned So Far
We are already two months into “Mode B” testing of the Privacy Sandbox, with 3rd party cookies blocked on 1% of Chrome browsers worldwide. As part of our efforts to ensure the advertising industry retains effective tools without third party cookies, we have been actively experimenting with Privacy Sandbox tools. The results so far are encouraging, but there remains much to do.
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Is it Possible to Use First-Party Data in a Cookieless Environment?
Welcome to the era of the cookieless world, where the landscape of digital advertising is undergoing significant changes. With the imminent phase-out of third-party cookies, the role of first-party data is becoming increasingly crucial. In this article, we’ll delve into how advertisers are navigating this shift and harnessing first-party data to fuel retargeting campaigns effectively. Let’s take a look at innovative solutions like OBTD (Outcome-Based Turtledove) and delve into practical use cases and technical details in this evolving digital ecosystem.
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CMA’s Privacy Sandbox commitments, IAB Tech Lab’s GAP reports, and more
In this Cookieless Newsroom, you can read about the recently released Privacy Sandbox commitments report by CMA, Privacy Sandbox GAP analysis report, and many more cookieless topics. There has been a whole lot happening around cookieless in the last few years. However, as Chrome deprived the first batch of its users of third-party cookies, cookieless-related activity in MarTech intensified. That’s why we decided to change the format of our updates, so that you’re supplied with more information in a more concise manner. On top of that, we rebranded our regular publications of “Cookieless Newsroom” to better reflect our mission behind creating them. We sincerely hope they’ll help you stay informed in the ever-changing cookieless era.
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
