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RTB House’s New Deep Learning Based Technology For Predicting Click Through Rates Boost Results
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers, today announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.
- Company News
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RTB House Improves Recommendation Engine By Up To 41%
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, presents a new upgrade to its recommendation mechanism using a combination of deep learning and computer vision. The new method enables ultra-precise predictions of possible user’s buying needs, leading to product recommendations up to 41% more efficient than previously.
- Company News
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RTB House Extends Reach to India
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations.
- Company News
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The Best Weekdays for Purchasing
Users are more likely to click on banner ads and buy a promoted product on weekdays, with the highest conversions on Tuesdays and Wednesdays. The results come from an aggregated data analysis of campaigns carried out by RTB House, a global company providing state-of-the-art retargeting technology, across more than 40 markets. The largest sales peaks were seen between 2-4 PM and 8-11 PM.
- Company News
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RTB House announces new APAC markets: Australia and New Zealand
RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, is unveiling new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This market sector will be led by Steve McMahon, joining RTB House as Country Director.
- Company News
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Deep Learning Leads to Ultra-precise Personalization
RTB House, a global company providing state-of-the-art retargeting technology, introduces new features to recommendations for targeted ads. The solution leverages deep learning (currently the most promising subfield of artificial intelligence-oriented research), in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.
- Company News
Blog about Digital Advertising & Marketing Technology
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
