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RTB House Bids on Innovation, Opening AI Marketing Lab
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.
- Company News
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RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning
One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.
- Company News
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RTB House ranked as one of the fastest growing tech companies on FT1000 list
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been ranked 8th in the tech industry in the Financial Times 1000: Europe’s Fastest Growing Companies 2018.
- Company News
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RTB House Expands to Japan, Opens Office in Tokyo
RTB House, a global company providing state-of-the-art retargeting technology based on deep learning for top advertisers, adds Japan to its APAC market portfolio.
- Company News
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RTB House Given 2018 Big Innovation Award for Deep Learning Technology
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – presented with the 2018 Big Innovation Award. The annual business awards program organized by the Business Intelligence Group (USA) recognizes organizations, products and people that bring new ideas to life. RTB House was recognized for leading innovation by employing 100% deep learning technology within 100% of its algorithms.
- Company News
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Holiday ecommerce: RTB House analyzed how internet users shop in December
With Christmas shopping season and holiday sales going strong, December is a unique month for ecommerce. RTB House analyzed online shoppers and found that visitors shop primarily on Mondays and most rarely on Saturdays. Interestingly, mid-December showed online shopping drastically falling, moving more to offline stores. Immediately after Christmas Eve (December 25 and 26) Internet users are again most likely to click on ads.
- Company News
Blog about Digital Advertising & Marketing Technology
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
