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New managers at RTB House
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.
- Company News
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RTB HOUSE – a new brand on the online advertising market
There is a new brand entering the market which specializes in buying advertising in the Real-Time Bidding (RTB) model – RTB House. The creation of this company is a result of dynamic development of the team working in RTB as part of the AdPilot Group, which managed to acquire hundreds of clients on 26 markets in Europe, Asia, and northern Africa.
- Company News
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
