- Published:
How to Run Data-driven Campaigns?
This is not a sports blog, but the story of Billy Beane and the record-breaking 2002 Oakland A’s streak of 20 consecutive wins which actually has a few things in common with running successful data-driven marketing campaigns.
They are both stories of finding value in data that others are not able to uncover or effectively utilize for competitive advantage.
- Deep Learning
- Published:
Improving Advertising Campaigns with Zero-, First-, Second- and Third-party Data
Over the years, http cookies have become an integral part of the Internet and are the most popular method of identifying users for personalizing a message. Due to their prevalence, the distinction between the types of computer cookies was not well known for a long time – cookies were simply cookies.
- Cookieless World
- Digital Advertising
- Published:
Is Brand Safety in Digital Advertising in Danger without Cookies?
The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.
- Cookieless World
- Digital Advertising
- Published:
RTB House Wins Two Stevie® Awards in the 2021 International Business Awards®
RTB House Wins Two Stevie® Awards at the 2021 International Business Awards®
- Company News
- Published:
RTB House Achieves TAG Certified Against Fraud Seal
Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising
- Company News
- Published:
Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more
In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.
- Cookieless World
