- Published:
5 things you might still do before Black Friday
Both companies and customers are undertaking substantial preparations to make the most of Black Friday. Some consumers consider which things not to buy on Black Friday and which they need and will purchase on this occasion. Marketers and sales specialists are racking their brains to establish what sort of approach will bring their companies closest to meeting their business goals. Others have already started thinking that Black Friday is not worth the effort. Is this true? Here are 5 things you need to know to increase Black Friday sales volume.
- Retail & Ecommerce
- Published:
This Read Could Change The Way You Run Video Campaigns
Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.
- Deep Learning
- Digital Advertising
- Published:
Three Strikes that Equal Separate Targeting Opportunities
In a recent article, we looked at how a deeper data-driven approach brings higher quality targeting opportunities. We looked at Billy Beane, legendary GM of the Oakland A’s baseball team, and showed how his fresh thinking and belief in data revolutionized the sport.
Along with addressing the question of what retargeting is, we’re going to dip into baseball one more time to explain what exactly those “targeting opportunities” are. Let’s talk about how you get three strikes for every customer, and three big opportunities for success.
- Deep Learning
- Published:
The Market Is Changing And Advertisers Must Adapt Novel Technologies To Thrive
Marketing and types of digital advertising are constantly in motion If advertisers fail to leverage tools to adapt to these trends, they could find themselves being left behind.
- Deep Learning
- Digital Advertising
- Published:
How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool
New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.
- Company News
- Published:
Where Will Ads Be Shown in the Cookieless World?
The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.
- Cookieless World
- Digital Advertising
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
