Blog about Digital Advertising & Marketing Technology

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What Is Mobile App Retargeting and How Does It Work?

Most people who install an app or browse a mobile store leave before they buy, subscribe. Mobile app retargeting helps brands re-engage these users with personalized ads that return them to exactly where they left off. In this guide, we explain how mobile app retargeting works, how it differs from web retargeting, which strategies suit each audience, and how privacy changes, such as Apple’s App Tracking Transparency framework, shape today’s campaigns.