We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.
In this article, you will learn:The user journey outlined above is an overview of what is expected based on the current state of the Privacy Sandbox. The core of the journey should not change, but the details can still be slightly modified. In case of any updates, we will inform you.
If you have any questions or comments regarding the article, please let us know.
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