Blog about Digital Advertising & Marketing Technology

Video advertising combined with contextual targeting has become really popular these days. The growing popularity of advanced technologies (such as artificial intelligence and Deep Learning) brought contextual targeting back on top again and put it among the most popular targeting approaches. Would you like to learn if it is worth using both video ads and contextual targeting?

In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.

Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.

Do you want to scale up your classified listings and push through the monumental competition that’s building? Sharing listings is one thing, but actually capitalizing on the marketing technologies available is another. How can you increase visibility and distinguish your marketing efforts from the competitors’ campaigns when it comes to classified ads? Marketing technology may just hold the key.

AI-based techniques enable companies to present the right content, to the right audience and at the right moment. It is crucial for the success of any brand and allows you to optimize your marketing budget allocation. In order to use your resources wisely, you have to monitor your branding campaigns’ performance, and that is where metrics such as VCR or CPCV may prove useful.

Attention-grabbing videos are helping brands across industries to cut through the noise and capture that coveted audience attention span. Such are the power of video ads that within seconds, a viewer learns almost everything you want them to know about your brand and your products. Video ads also have the potential to evoke strong emotions among viewers which improves brand awareness and engagement. To help brands better understand the power of video advertising and the role it plays in brand building, RTB House spoke to Łukasz Wójcik, Marketing & PR Director, Mitsubishi Motors Poland about his experience as both a consumer and a marketer.