- Published:
Video Ads Streaming Combined with Contextual Targeting — Benefits of Double Power
More and more brands are investing in streaming video ads to promote their services. However, high quality videos are just the beginning. To ensure the success of a video marketing campaign, you should consider leveraging contextual targeting.
- Digital Advertising
- Published:
How to achieve the best effect on a limited advertising budget?
Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.
- Digital Advertising
- Published:
Why does Every Brand Need a Comprehensive Brand Safety Solution?
Nowadays, when so many advertising activities take place online, it is extremely important to not only look after the marketing creations used, but also the advertising context. Contextual adjacencies will help to effectively protect brand reputation as well as keep existing and attract new customers at the same time. How can you protect brand reputation while advertising online? Which brand safety solutions should be taken into consideration?
- Digital Advertising
- Published:
Double Power: Video Ads Combined with Contextual Targeting – What are They, and How do They Work?
Video advertising combined with contextual targeting has become really popular these days. The growing popularity of advanced technologies (such as artificial intelligence and Deep Learning) brought contextual targeting back on top again and put it among the most popular targeting approaches. Would you like to learn if it is worth using both video ads and contextual targeting?
- Digital Advertising
- Published:
Łukasz Włodarczyk contributes to IAB Europe’s update guide
In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.
- Company News
- Published:
A platform for success
Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.
- Digital Advertising
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
