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The Best Weekdays for Purchasing
Users are more likely to click on banner ads and buy a promoted product on weekdays, with the highest conversions on Tuesdays and Wednesdays. The results come from an aggregated data analysis of campaigns carried out by RTB House, a global company providing state-of-the-art retargeting technology, across more than 40 markets. The largest sales peaks were seen between 2-4 PM and 8-11 PM.
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RTB House announces new APAC markets: Australia and New Zealand
RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, is unveiling new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This market sector will be led by Steve McMahon, joining RTB House as Country Director.
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Deep Learning Leads to Ultra-precise Personalization
RTB House, a global company providing state-of-the-art retargeting technology, introduces new features to recommendations for targeted ads. The solution leverages deep learning (currently the most promising subfield of artificial intelligence-oriented research), in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.
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RTB House consolidates competitive position in Spain, Portugal, and Benelux with new appointments
RTB House has appointed two new Country Managers in Western Europe, a move expected to strengthen its position as a leading retargeting service provider in Spain, Portugal and Benelux. The move has been taken due to high predicted growth in the region, with programmatic spending predicted to rise by 169% in Spain, 440% in Portugal, 116% in Belgium and 53% in the Netherlands over a four-year period (2015 to 2019), as shown in June 2016 edition of Magna Global Report.
As Country Manager, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof will manage activities in Benelux (Belgium, the Netherlands, and Luxembourg).
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RTB House Strengthens Competitive Position in Spain, Portugal, and Benelux
RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has appointed two new Country Managers in Western Europe. The move is expected to strengthen its position in Spain, Portugal and Benelux as a leading retargeting service provider. As Country Managers, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof manages activities in Benelux (Belgium, the Netherlands, and Luxembourg).
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RTB House Reaches Singapore
RTB House, a tech company specializing in sophisticated retargeting scenarios with operations worldwide, has entered Singapore – company’s first subsidiary and fifth market in APAC region (following Indonesia, Malaysia, Thailand and Taiwan). This comes as a result of expansion to Asia that began in the last quarter of 2015. All operations in Singapore will be carried out under Chandra Kuncara, Country Director at RTB House.
Company News
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RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.
