India is one of the fastest developing economies in the world, with an average growth rate of approximately 7% over the last two decades. With almost 35% internet penetration, India represents an outstanding opportunity for e-commerce and new technology industries.
A thriving digital environment gives companies like RTB House an opportunity to deliver advanced retargeting solutions to e-businesses. Company’s expansion into India follows a record-breaking 2016, in which the company grew its workforce by more than 40%, launched operations in MEA region, entered Australia and New Zealand and increased revenue by over 140%.
Kshitiz Randhir Shori will lead business operations in the new region, and brings over 15 years of rich experience in the digital advertising space. As a former Sales Director of Criteo, Kshitiz has closely seen the digital advertising landscape transform over the years working with all the major stakeholders of digital media.
Jakub Ratajczak, Managing Director APAC explains, “Our rapid growth and addition of a new market to our portfolio affirm our goals of expanding and stabilizing in the industry. The Indian digital economy has the potential to become the world’s 3rd-largest within the next decade. E-businesses will have opportunities to grow, along with tech companies like ours that supply innovative digital marketing solutions. He adds, “We’re happy to welcome Kshitiz on board. He’s experienced and motivated to help us develop and execute long-term strategies within the new market.”
Kshitiz Shori, the newly appointed RTB House Country Manager, expresses his excitement for digital ad growth in the region, “India’s digital economy has the potential to turn $4 trillion by 2020, and is positioned for a bright future. It’s exciting to be a part of RTB House, helping e-commerce brands in new digital ways to reach their customers with innovative tech like deep-learning algorithms and retargeting.”
RTB House is one of few companies in the world that has developed and implemented its own proprietary technology for purchasing advertisements in the RTB model (real-time bidding) – a solution in which buyers participate in real-time advertising space auctions. The company operates worldwide and runs 1000+ unique campaigns for global brands in more than 40 markets across Europe, LATAM, APAC and MEA region. The RTB team is made up of over 200 people: performance marketing experts, analysts, sales and customer care specialists, programmers and others.
