Wojciech Polak

Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico. It has recently established its branch in São Paulo, and announces Rodrigo Framil as Business Director Brazil and Wojciech Głowacki as Business Development Director LATAM.

This is not a sports blog, but the story of Billy Beane and the record-breaking 2002 Oakland A’s streak of 20 consecutive wins which actually has a few things in common with running successful data-driven marketing campaigns.

They are both stories of finding value in data that others are not able to uncover or effectively utilize for competitive advantage.

In a recent article, we looked at how a deeper data-driven approach brings higher quality targeting opportunities. We looked at Billy Beane, legendary GM of the Oakland A’s baseball team, and showed how his fresh thinking and belief in data revolutionized the sport.

Along with addressing the question of what retargeting is, we’re going to dip into baseball one more time to explain what exactly those “targeting opportunities” are. Let’s talk about how you get three strikes for every customer, and three big opportunities for success.

Looking for some solutions that will improve the effectiveness of your online ads? Leveraging advanced targeting in advertising is one of the first things you need to consider — it allows marketers to reach the right customers, namely those who are interested in your company’s offer. This way you can improve their efficiency and reduce the costs of your marketing campaigns at the same time.

Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.

However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.

What do a flint spear and your computer have in common? They’re both pieces of technology that have helped humans make their lives easier. No matter your job, you use some kind of technology to get it done. But often the case isn’t what technology you’re using, but how you use it. Let’s take a look at the tools that make marketers’ lives easier, and dive into the world of marketing technology.