Articles written by Wojciech Polak
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Three Strikes that Equal Separate Targeting Opportunities
In a recent article, we looked at how a deeper data-driven approach brings higher quality targeting opportunities. We looked at Billy Beane, legendary GM of the Oakland A’s baseball team, and showed how his fresh thinking and belief in data revolutionized the sport.
Along with addressing the question of what retargeting is, we’re going to dip into baseball one more time to explain what exactly those “targeting opportunities” are. Let’s talk about how you get three strikes for every customer, and three big opportunities for success.
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RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation
Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising.
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RTB House Statement on Google’s Privacy Sandbox Proposal
Attribution: Łukasz Włodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, RTB House.
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RTB House is the first DSP to successfully use Privacy Sandbox’s FLEDGE next-generation ads system, globally buying real advertising impressions
Ever since the announcement of “Privacy Sandbox” proposals, RTB House has perceived them as potential long-term, sustainable solutions supporting legitimate advertising use cases while respecting user privacy. Since January 2020, we have put every effort into making our platform fully compatible with the Privacy Sandbox vision.
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RTB House Continues Innovation and Rapid Global Expansion, Ranked as One of the Fastest Growing Tech Companies on FT1000 List
This marks the third year in a row that RTB House has been recognized as a fast-growing company.
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RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally
RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50.
