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Michael Lamb

Chief Commercial Officer for RTB House Group

Mike is the Chief Commercial Office at RTB House, responsible for expanding the company’s client and partner relationships and elevating its position in the marketplace. He has more than 20 years experience in the industry, having been a large scale marketer (as GM, Consumer and VP of Performance Marketing at PayPal), an AdTech entrepreneur (co-founder of AdTech pioneer [X+1]) and operator (President at MediaMath), and a long term Partner in the McKinsey Marketing and Media practices.

Articles written by Michael Lamb

Published:
22 March 2024
We Are Testing The Privacy Sandbox – Here’s What We Learned So Far
We are already two months into “Mode B” testing of the Privacy Sandbox, with 3rd party cookies blocked on 1% of Chrome browsers worldwide. As part of our efforts to ensure the advertising industry retains effective tools without third party cookies, we have been actively experimenting with Privacy Sandbox tools. The results so far are encouraging, but there remains much to do.