Other Popular Authors

Barbara Domagała

Private Advertising Project Manager

Experienced project manager specializing in technical, IT, and privacy solutions within the online advertising industry. Subject Matter Expert (SME) for Protected Audience API, with industry experience dating back to 2008. Background includes roles with ad networks, publishers, ad servers, SSPs, and tech companies. Additionally, a professional genealogy researcher with 9 years of expertise in the field.

Articles written by Barbara Domagała

Published:
4 March 2024
Is it Possible to Use First-Party Data in a Cookieless Environment?
Welcome to the era of the cookieless world, where the landscape of digital advertising is undergoing significant changes. With the imminent phase-out of third-party cookies, the role of first-party data is becoming increasingly crucial. In this article, we’ll delve into how advertisers are navigating this shift and harnessing first-party data to fuel retargeting campaigns effectively. Let’s take a look at innovative solutions like OBTD (Outcome-Based Turtledove) and delve into practical use cases and technical details in this evolving digital ecosystem.