Wojciech Polak

RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers, today announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.

RTB House has appointed two new Country Managers in Western Europe, a move expected to strengthen its position as a leading retargeting service provider in Spain, Portugal and Benelux. The move has been taken due to high predicted growth in the region, with programmatic spending predicted to rise by 169% in Spain, 440% in Portugal, 116% in Belgium and 53% in the Netherlands over a four-year period (2015 to 2019), as shown in June 2016 edition of Magna Global Report.

As Country Manager, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof will manage activities in Benelux (Belgium, the Netherlands, and Luxembourg).

RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.

Attribution: Łukasz Włodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, RTB House.

Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising.