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RTB House launches in Dubai, the Middle East and Africa!
RTB House, a technology company specializing in retargeting scenarios, is increasing its worldwide footprint in the Middle East and the Africa region (MEA), with a brand-new branch in Dubai. The region will be led by Shady Francis, who has joined RTB House as Business Development Director.
Despite the digital ad market in the region being smaller than some of its global counterparts, internet usage and mobile saturation has grown rapidly. MEA now represents one of the freshest and highest opportunity markets for growing technology companies like RTB House.
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Tomasz Wnuk at RTB House
Tomasz Wnuk, previously at the post of Managing Director CEE at Integer.pl, has started his cooperation with RTB House – a tech company specialising in advertising activities based on advanced retargeting scenarios and operating worldwide. He has assumed a newly created position of Commercial Head of Global Deals.
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European Tech Meets Latin America
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico. It has recently established its branch in São Paulo, and announces Rodrigo Framil as Business Director Brazil and Wojciech Głowacki as Business Development Director LATAM.
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RTB House Enters Asia-Pacific Markets
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – will expand operations to the Asia-Pacific region. Business activities in the region will be led by Jakub Ratajczak, Managing Director APAC.
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RTB House builds up its position in Turkey
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.
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RTB House Appoints 3 Regional Directors
RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.
Company News
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RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.