- Published:
The Top MarTech Trends to Watch in 2024
2023 has been a year of big changes for marketers. Artificial Intelligence tools like ChatGPT have transformed how many of us do our jobs, third-party cookies are on the cusp of being retired, and consumers have become more privacy-conscious than ever before. Despite the enormity of these changes, in many ways they’ve just set the scene for the big things to come in 2024. To understand what’s going on, we’ll briefly review MarTech trends in 2023, and then dive into the top MarTech trends in 2024.
- Digital Advertising
- Published:
Topics API Today (December 2023): Assessing Its Scale and Usability
Topics API has been discussed many times in the media at a conceptual level, but there are few detailed studies, especially showing the scale of availability of these signals in the browser. We will try to answer the question of what causes this.
- Cookieless World
- Published:
The Top 6 Killer Retargeting Ad Examples
When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.
- Digital Advertising
- Published:
Privacy Sandbox Advances, Implementation Guide for SDA, First Real-Life IPA Tests
In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.
- Cookieless World
- Published:
Privacy Sandbox: What’s Next After 1% Cookie Deprecation?
As Chrome plans the deprecation of third-party cookies for early 2025, and the deadline is fast approaching, the AdTech ecosystem is in pressing need of a detailed plan of how the phase-out of third-party cookies will look. A clear schedule will help ensure efficient planning and coordination, allowing for a smooth transition to a stable, vibrant ad ecosystem based on Privacy Sandbox. To help achieve this clarity—and to initiate a wider discussion—in this blog post, we will propose what we believe is a viable next step after the 1% deprecation.
- Cookieless World
- Published:
RTB House Appoints Krzysztof Słowik as VP of Engineering to Strengthen Growth and Innovation
Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.
- Company News
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
