Blog about Digital Advertising & Marketing Technology

Welcome to the era of the cookieless world, where the landscape of digital advertising is undergoing significant changes. With the imminent phase-out of third-party cookies, the role of first-party data is becoming increasingly crucial. In this article, we’ll delve into how advertisers are navigating this shift and harnessing first-party data to fuel retargeting campaigns effectively. Let’s take a look at innovative solutions like OBTD (Outcome-Based Turtledove) and delve into practical use cases and technical details in this evolving digital ecosystem.

In this Cookieless Newsroom, you can read about the recently released Privacy Sandbox commitments report by CMA, Privacy Sandbox GAP analysis report, and many more cookieless topics. There has been a whole lot happening around cookieless in the last few years. However, as Chrome deprived the first batch of its users of third-party cookies, cookieless-related activity in MarTech intensified. That’s why we decided to change the format of our updates, so that you’re supplied with more information in a more concise manner. On top of that, we rebranded our regular publications of “Cookieless Newsroom” to better reflect our mission behind creating them. We sincerely hope they’ll help you stay informed in the ever-changing cookieless era.

Food & beverage marketing is entering a new era. As the march toward mobile-first connectivity gathers pace, businesses in the food & beverage industry are starting to focus on mobile-first solutions and build engaging apps. But with competition being so fierce in the F&B space, there’s a pressing need to stay top-of-mind. In-app advertising provides an answer—with more targeted ads, brands can keep users engaged to gain an edge over the competition. Here’s what you need to know in a nutshell:

While we would never discount the importance of data—we did implement Deep Learning in all our marketing solutions after all—another essential marketing skill is mastering the art of timing. Marketers who understand how to tie their campaign into key events and conferences will have a natural edge. However, marketing events aren’t just about conferences, but also important milestones during the year that marketers can use to define their strategies and to build campaigns that stand out. To help you get orientated, we’ve prepared a marketing events calendar for 2024.

Let’s jump in and take a look at the top marketing events in 2024, and how you can leverage them to your advantage.

Personalized marketing is about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap.

Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion? Artificial Intelligence promises to reshape whole sectors of the economy, and fashion brands will have to adapt. Companies that use AI or Deep Learning are crafting tomorrow’s trends with precision and personalization. From predicting trends before they happen to getting dynamic pricing right, AI offers a strategic leg up that’s changing an industry. Those who embrace it are not just keeping pace; they’re setting it while competitors trail behind. See how fashion brands are already using AI and step into the future of fashion with us.