- Published:
Passion at the Cutting Edge Advertising
‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.
- Digital Advertising
- Published:
Privacy Sandbox for CTV, Apple’s PCM and SKAdNetwork 4.0, and more
In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.
- Cookieless World
- Published:
What is Retargeting and How Does it Work?
Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.
- Digital Advertising
- Published:
Redecorating the Home & Garden Industry
The online Home & Garden market is thriving, and we don’t need to look far to know why. Three main factors are combining to bring unprecedented growth:
- the pandemic’s amplification of our connection to home;
- the proliferation of remote workspaces;
- the accelerating shift from brick and mortar to e-commerce.
But what does this mean for online advertising in Home & Garden?
- Retail & Ecommerce
- Published:
What is the Difference Between an SSP and a DSP?
The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.
- Digital Advertising
- Published:
RTB House named as one of AdExchanger’s 2022 Top 50 Programmatic Power Players
The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.
- Company News
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
