- Published:
What is the Difference Between an SSP and a DSP?
The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.
- Digital Advertising
- Published:
RTB House named as one of AdExchanger’s 2022 Top 50 Programmatic Power Players
The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.
- Company News
- Published:
How to Build a Video Marketing Strategy
Trends in marketing, like the preferences and habits of Internet users, are changing at an incredibly dynamic pace. To effectively support the development of your business through marketing activities, you need to continuously monitor the changes occurring on the market and respond to them flexibly and promptly. This situation is perfectly illustrated by the changes taking place in the field of video marketing. Not so long ago, video ads used to be the domain of TV advertising. Today it is an indispensable element of every marketing strategy. How do you build a winning video marketing strategy?
- Digital Advertising
- Published:
RTB House announces its membership of the GARM initiative
The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.
- Company News
- Digital Advertising
- Published:
TOP 5 Tips for Classifieds Industry Digital Ad Campaigns
Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.
- Digital Advertising
- Published:
Retargeting and why it should be in the digital toolbox of every home improvement organization
To do a job well, you need the right tools. With better technology, we can evolve and build a better world around us. And with personalized retargeting for home & garden, any home improvement organization can evolve at pace.
- Digital Advertising