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How to achieve the best effect on a limited advertising budget?
Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.
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Why does Every Brand Need a Comprehensive Brand Safety Solution?
Nowadays, when so many advertising activities take place online, it is extremely important to not only look after the marketing creations used, but also the advertising context. Contextual adjacencies will help to effectively protect brand reputation as well as keep existing and attract new customers at the same time. How can you protect brand reputation while advertising online? Which brand safety solutions should be taken into consideration?
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Double Power: Video Ads Combined with Contextual Targeting – What are They, and How do They Work?
Video advertising combined with contextual targeting has become really popular these days. The growing popularity of advanced technologies (such as artificial intelligence and Deep Learning) brought contextual targeting back on top again and put it among the most popular targeting approaches. Would you like to learn if it is worth using both video ads and contextual targeting?
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A platform for success
Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.
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VCR and CPCV – How to Use Them for Video Ad Effectiveness Assessment
AI-based techniques enable companies to present the right content, to the right audience and at the right moment. It is crucial for the success of any brand and allows you to optimize your marketing budget allocation. In order to use your resources wisely, you have to monitor your branding campaigns’ performance, and that is where metrics such as VCR or CPCV may prove useful.
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Video – The Most Effective Type of Content
Attention-grabbing videos are helping brands across industries to cut through the noise and capture that coveted audience attention span. Such are the power of video ads that within seconds, a viewer learns almost everything you want them to know about your brand and your products. Video ads also have the potential to evoke strong emotions among viewers which improves brand awareness and engagement. To help brands better understand the power of video advertising and the role it plays in brand building, RTB House spoke to Łukasz Wójcik, Marketing & PR Director, Mitsubishi Motors Poland about his experience as both a consumer and a marketer.
