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The Importance of Effective Budget Optimisation
Tasked with making client budgets deliver maximum results, media agencies have a laser focus on cost optimization and martec trends throughout the planning and execution of digital campaigns. In this article, Gabrielle de Souza, Media Supervisor at Lew’Lara\TBWA Brazil—a leading Brazilian media agency—shares her experiences planning and optimizing campaigns for global brands and how technology platforms can empower agencies to extract maximum value.
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This Read Could Change The Way You Run Video Campaigns
Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.
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The Market Is Changing And Advertisers Must Adapt Novel Technologies To Thrive
Marketing and types of digital advertising are constantly in motion If advertisers fail to leverage tools to adapt to these trends, they could find themselves being left behind.
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Where Will Ads Be Shown in the Cookieless World?
The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.
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Why AI-Powered Contextual Marketing Is The Future
Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.
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How Proactivity Can Strengthen the Position of a Media Agency
Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.
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Driving Sales: Unleashing the Power of Multi-Retargeting
After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential part of this success, but working with a single ad partner is putting all your eggs in one basket. We’re looking at why working with multiple retargeters allows you to reach more people and drive better campaign performance and business results.
