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How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool
New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.
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NapoleonCat Forms Strategic Partnership with RTB House Group
Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.
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RTB House Wins Two Stevie® Awards in the 2021 International Business Awards®
RTB House Wins Two Stevie® Awards at the 2021 International Business Awards®
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RTB House Achieves TAG Certified Against Fraud Seal
Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising
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RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation
Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising.
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RTB House Statement on Google’s Privacy Sandbox Proposal
Attribution: Łukasz Włodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, RTB House.
Company News
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RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.