Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.
Our thoughts are with everyone who has been impacted by this war. From the first day of the invasion, we have joined the global efforts to provide humanitarian aid for people in Ukraine and for Ukrainian refugees, including our Associates. We stand with the worldwide community in calling for an immediate end to this war and a return to peace.
In case of questions please contact: pr@rtbhouse.com
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Your Guide to Protected Audience API
Google is coming for your cookies, and not the tasty kind lying safely in a tin in your kitchen, but the third-party ones that sit in your browser, watching, waiting, and storing all kinds of information. This has major implications, some good and some bad, for marketers and consumers alike. It also means that many of our old tools will soon become obsolete. However, you don’t need to crack open your tin of real cookies and start stress-eating yet. There are plenty of new tools on their way, one of which we’re going to get into today: The Protected Audience API.
The Top 6 Killer Retargeting Ad Examples
When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.
RTB House Korea & Publicis Media Day Event
On March 7, 2023, Publicis, one of the world’s largest marketing and communications organizations, welcomed RTB House experts for a seminar centered on Deep Learning-powered campaign solutions. The well attended event took place in Seoul and was presented by members of the RTB House Korea Sales, AM and Inventory team, Josh Jang, Jieun Yang, Taekyung Kim, and Semi Hong.
