Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.
Our thoughts are with everyone who has been impacted by this war. From the first day of the invasion, we have joined the global efforts to provide humanitarian aid for people in Ukraine and for Ukrainian refugees, including our Associates. We stand with the worldwide community in calling for an immediate end to this war and a return to peace.
In case of questions please contact: pr@rtbhouse.com
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The Top Five MarTech Trends to Watch for in 2023
It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!
So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.
RTB House Perspective on Google’s Topics Experiment Whitepaper
On April 18th, Google published the results from Google Ads’ interest-based advertising testing, where, among other tools, Topics API was analyzed. We are happy that the Google Ads team joined RTB House and Criteo in openly publishing findings from experiments with Privacy Sandbox APIs.
In the report, the Google Ads team compares the effectiveness of applying Topics API, contextual signals, and publisher first-party IDs instead of cookies for Interest-Based Advertising (IBA). Third-party cookies were allowed in this experiment for use cases unrelated to targeting, such as frequency capping and measurement.
Privacy Sandbox Advances, Implementation Guide for SDA, First Real-Life IPA Tests
In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.
