Kaja Pryczkowska

Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.

‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.

It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!

So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.

• How to leverage the opportunities of cookieless solutions
• AI’s indispensability in ecommerce
• How to make gamification work for you
• The importance of agility

When you run a business, reaching the right customers with your offers is one of the fundamental requirements for success. All of the uncertainty around whether this will still be possible when Google switches off 3rd-party cookies is obviously a worry — especially as things are moving fast and it is difficult to keep up with the news. We can’t all be experts.

Luckily, we have experts on hand so you don’t have to be one. Laurie da Silva and Richard Johnson are hosting a new series of snackable videos on The Cookieless Future. They give a point-by-point breakdown for newcomers and more detailed explanations for those familiar with the subject. Watch the first video now, which talks about whether the end of cookies means the end of advertising. And, if not, what is set to replace them? Get to know more about advertising without cookies.

Marketers have long relied on the use of 3rd-party cookies to create personalized ads and rightly so. They’ve been a fundamental route to success for many years now, however, the end is near!

With Google’s announcement that its Chrome browser will no longer accept cookies in the future, those in the industry are now asking themselves the same worrying question – can you create a personalized ad without the use of cookies?

Our experts Laurie da Silva and Richard Johnson are back again for another episode with some savvy information on how exactly we can plan to handle personalization without cookies.
Watch the 2nd episode now to get an insight into how methods of data monitoring will change and which talks about a new way forward for an individual experience.

It’s sure to be a game changer!