Kaja Pryczkowska

Brand messaging is not an exact science – but still many campaigns fail to meet their objectives despite the presence of strong creatives.

For an expert perspective on the most important considerations when designing effective creatives we asked Valeriia Filonich, Digital and e-Commerce Manager at Sisley Paris to outline some of the processes that can be put in place to maximise the chances of success.

The profound changes in consumer behavior that have swept the world in the last couple of years have also had distinctive local features. Cultural differences, penetration of technology, and the unique strategies of individual media players have all contributed. Nowhere is this more evident than in Latin America.

To get a sense of how campaigns will look in 2022 and what’s in store for the future of advertising, we talked to David Abad, Digital Strategy Manager at Mediacom, Colombia. We asked him to set out the key trends he sees in consumer behavior and what that means for the brands and agencies targeting them in the years ahead.

Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.

Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.

Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.

Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.