Articles written by Kaja Pryczkowska
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NapoleonCat Forms Strategic Partnership with RTB House Group
Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.
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RTB House Appoints Krzysztof Słowik as VP of Engineering to Strengthen Growth and Innovation
Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.
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RTB House Increases Role with Prebid.org as Technology Member
Warsaw, 1 February 2023 – RTB House, a company providing cutting-edge ad-buying solutions which use proprietary Deep Learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner.
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RTB House partners with Integral Ad Science to enhance measurement and brand safety capabilities
Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.
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RTB House announces its membership of the GARM initiative
The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.
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RTB House Celebrates Success at The Drum Digital Advertising Awards
RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.