- Published:
Positive Feedback for FLEDGE, DOJ Sues Google, Dark Patterns Fight, IDFV Tracking
In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.
- Cookieless World
- Published:
Five Simple Ways to Combat Ad Fatigue
Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience. How? For example, by showing them your ads one too many times. This article will cover ad fatigue, its impact on your business, and how to avoid it.
- Digital Advertising
- Published:
RTB House Increases Role with Prebid.org as Technology Member
Warsaw, 1 February 2023 – RTB House, a company providing cutting-edge ad-buying solutions which use proprietary Deep Learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner.
- Company News
- Published:
Why Should a Data-Driven Approach Be the Foundation of Your Marketing Strategy?
Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.
However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.
- Digital Advertising
- Published:
How Brands Can Leverage MarTech Advances to Kick off 2023 with a Sales Bump
As a new year dawns, many of us are looking toward 2023 with trepidation. A potent cocktail of skyrocketing inflation, a looming recession, and general global instability has created a difficult environment for companies in almost every industry. However, things aren’t as bad as they seem, and if companies can take advantage of the evolving MarTech trends, they can thrive despite the adversity.
- Digital Advertising
- Published:
Marketing Minds: Making 2023 the Year of Inspiration
Every January, many of us lay out our plans to make the coming twelve months “the year of…”
What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?
- Digital Advertising
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
