The purpose of the seminar was to demonstrate the strengths of RTB House’s leading-edge solutions underpinned by proprietary Deep Learning algorithms and best-in-class creatives that drive efficiencies in marketing campaigns.
A range of topics were covered including Machine Learning vs. Deep Learning, Walled Gardens vs. The Open Web, the importance of Brand Safety and innovation and flexibility with creatives, how RTB House can boost the branding and retargeting campaigns of Publicis clients, and how Deep Learning can achieve outstanding results in the cookieless paradigm.
The audience’s attention was held throughout, confirmed by the pass-rate of the pop-up quiz, and the overall energy of engagement. One of a handful of such events conducted at Publicis, the RTB House Media Day was a resounding success and further strengthened a fruitful, continuing partnership.
