Blog about Digital Advertising & Marketing Technology

Cookieless World

Authors: Kacper Polewiak

Published:: 17 February 2025

Shifting Sands in Digital Advertising & Regulation

In this edition of the Cookieless Newsroom, we bring you the latest in digital ad innovations and regulatory moves. From antitrust trials and new product launches to evolving privacy standards, industry giants such as Google, Apple, and Amazon are redefining the landscape as we move further into a cookieless future.

Explore Our Main Categories

Retail & Ecommerce
Digital Advertising
Deep Learning
Cookieless World
Company News

Published:
16 June 2023
Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers
In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.
Cookieless World
Published:
6 June 2023
Hepsiburada’s Performance Marketing Director Alper Boyer on “Making a Mark in Ecommerce”
Key takeaways:

How to leverage the opportunities of cookieless solutions

AI’s indispensability in ecommerce

How to make gamification work for you

The importance of agility
Retail & Ecommerce
Published:
5 June 2023
The 6 Best Retargeting Practices and How to Implement Them
Retargeting is one of the best ways for businesses to reconnect with customers and build meaningful relationships that you can convert into a sale, which is why so many businesses want to use it. However, most businesses quickly realize that there are many ways to use the full potential of a retargeting campaign. Retargeting best practices can provide you with several levers that you can pull to optimize your retargeting campaign and get the most bang for your buck.
Digital Advertising
Published:
15 May 2023
FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News
In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.
Cookieless World
Published:
27 April 2023
Seller-Defined Audiences Analysis Series – Part II: Contextual SDA Quality Tests
Key takeaways from this article:

Contextual SDA passed both quality tests we performed and described in this article

The mechanisms we used to assess the contextual SDA signals’ quality were: SSPs’ audiences sent via Deal IDs and RTB House’s proprietary ContextAI engine
Cookieless World
Published:
24 April 2023
RTB House Perspective on Google’s Topics Experiment Whitepaper
On April 18th, Google published the results from Google Ads’ interest-based advertising testing, where, among other tools, Topics API was analyzed. We are happy that the Google Ads team joined RTB House and Criteo in openly publishing findings from experiments with Privacy Sandbox APIs.

In the report, the Google Ads team compares the effectiveness of applying Topics API, contextual signals, and publisher first-party IDs instead of cookies for Interest-Based Advertising (IBA). Third-party cookies were allowed in this experiment for use cases unrelated to targeting, such as frequency capping and measurement.
Cookieless World