Cookieless World

Online advertisers and retailers deal in specific numbers and hard data. When you have millions of monthly site visitors, a fractional increase in conversion rates or average order volumes can bring significant value to business results.

The fear around the phasing out of 3rd-party cookies is that bidding efficacy will be severely impacted. Advertisers need assurances that their campaigns will still be performant, that results will be measurable, and that the upcoming change will not be disruptive to business. Thankfully, RTB House has been working on the answer to this problem and has the backing of WC3 and Google for our Outcome-based TURTLEDOVE proposal.

Find out more about how we are ensuring that bidding efficacy will be maintained in the 3rd video from our Cookieless Future series, hosted by our experts Laurie da Silva and Richard Johnson.

Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.

Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.

Marketers have long relied on the use of 3rd-party cookies to create personalized ads and rightly so. They’ve been a fundamental route to success for many years now, however, the end is near!

With Google’s announcement that its Chrome browser will no longer accept cookies in the future, those in the industry are now asking themselves the same worrying question – can you create a personalized ad without the use of cookies?

Our experts Laurie da Silva and Richard Johnson are back again for another episode with some savvy information on how exactly we can plan to handle personalization without cookies.
Watch the 2nd episode now to get an insight into how methods of data monitoring will change and which talks about a new way forward for an individual experience.

It’s sure to be a game changer!

In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.

We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.

The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.

When you run a business, reaching the right customers with your offers is one of the fundamental requirements for success. All of the uncertainty around whether this will still be possible when Google switches off 3rd-party cookies is obviously a worry — especially as things are moving fast and it is difficult to keep up with the news. We can’t all be experts.

Luckily, we have experts on hand so you don’t have to be one. Laurie da Silva and Richard Johnson are hosting a new series of snackable videos on The Cookieless Future. They give a point-by-point breakdown for newcomers and more detailed explanations for those familiar with the subject. Watch the first video now, which talks about whether the end of cookies means the end of advertising. And, if not, what is set to replace them? Get to know more about advertising without cookies.