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Detailed Privacy Sandbox Timeline and Selected Privacy Analyses
In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.
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What Does the Adjusted Timeline for the Privacy Sandbox Mean for Agencies? 6 Experts Weigh In.
We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.
The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.
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[Video #1] Will Retargeting Die Without 3rd Party Cookies?
When you run a business, reaching the right customers with your offers is one of the fundamental requirements for success. All of the uncertainty around whether this will still be possible when Google switches off 3rd-party cookies is obviously a worry — especially as things are moving fast and it is difficult to keep up with the news. We can’t all be experts.
Luckily, we have experts on hand so you don’t have to be one. Laurie da Silva and Richard Johnson are hosting a new series of snackable videos on The Cookieless Future. They give a point-by-point breakdown for newcomers and more detailed explanations for those familiar with the subject. Watch the first video now, which talks about whether the end of cookies means the end of advertising. And, if not, what is set to replace them? Get to know more about advertising without cookies.
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Does the Delay of the 3rd Party Cookie Withdrawal Deadline Mean More Time for the Industry? What to Expect Before the Deadline?
It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.
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How Will Your Branding Campaign Reach the Right Audience Without 3rd Party Cookies?
Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.
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Major Updates from Google and Check on Identity Methods
In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.
Cookieless World
Other Categories
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
