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5 Benefits of Mobile Retargeting
Is it worth reaching users that have already visited our website but didn’t buy anything? Of course! In the case of those consumers, there is still a way to convert them into buyers, but you need to take matters into your own hands. With retargeting, you don’t have to wait for them to come back. You can attract them to your app or mobile website yourself, by providing them with a personalized offer adequate to their needs while they are using their mobile devices – such an advertising technique is called mobile retargeting.
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Passion at the Cutting Edge Advertising
‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.
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What is Retargeting and How Does it Work?
Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.
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What is the Difference Between an SSP and a DSP?
The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.
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How to Build a Video Marketing Strategy
Trends in marketing, like the preferences and habits of Internet users, are changing at an incredibly dynamic pace. To effectively support the development of your business through marketing activities, you need to continuously monitor the changes occurring on the market and respond to them flexibly and promptly. This situation is perfectly illustrated by the changes taking place in the field of video marketing. Not so long ago, video ads used to be the domain of TV advertising. Today it is an indispensable element of every marketing strategy. How do you build a winning video marketing strategy?
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RTB House announces its membership of the GARM initiative
The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.
Digital Advertising
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Driving Sales: Unleashing the Power of Multi-Retargeting
After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential part of this success, but working with a single ad partner is putting all your eggs in one basket. We’re looking at why working with multiple retargeters allows you to reach more people and drive better campaign performance and business results.
