Deep Learning

Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.

We may still be a long way away from anything like the Replicants in Blade Runner, but artificial intelligence (AI) and Deep Learning in particular are already transforming how we approach everything from cancer screenings to displaying ads. ChatGPT and Google’s Bard have made headlines for their eerily accurate imitations of humans. The ability for ChatGPT, and AIs like it, to answer questions and even create functional (if buggy) code has created a media furor that has driven significant investment in AI-focused companies, despite shaky markets.

However, if you dig a little deeper you’ll begin to see that while ChatGPT is really cool, it is just one part of a much bigger picture. Let’s dive in and find out why.

From the printing press to Deep Learning, the history of marketing shadows all our great leaps forward in communications technology. It is the marketer’s job to identify how these novel technologies can be used to reach potential customers, and educate them about products and services that enrich their lives.

The printing press let us create posters, radio and television enabled us to speak to people in their homes, and the internet gave us new ways to sell to people. Today, we’d like to take a moment to dive into how marketers can take advantage of the next big leap forward in technology: Deep Learning.

If you’ve landed here, you’re probably one of many professionals trying to answer the question: is retargeting effective? You might even be asking yourself whether retargeting is dead. Marketers have been worried about the viability of retargeting for some time, and many believe that the elimination of third-party tracking cookies could be the final nail in the coffin for retargeting as a strategy.

This article will help you understand whether retargeting has a place in your marketing playbook, and if so, how you can most effectively leverage a strategy that will work now, and in the cookieless future.

Even if you leave the details to the experts, it’s important to understand exactly how the different components of your marketing campaign work together. This helps marketing managers to get a feel for how different service providers bring value, boost brand visibility, and ensures that the campaign’s budgets are being spent wisely. For consumer tech brands, and most anything else, two of the most powerful tools in your arsenal are branding campaigns and retargeting campaigns, especially when used in concert and optimized with Deep Learning algorithms.

Ready to learn more? Let’s dive in.

The world of online retail has experienced significant change over the last few years. With these changes came a trending topic concerning recommendations and the effect they have on the consumer journey. So what value do they actually hold when it comes to personalizing a shopper’s online experience and increasing your average order value?