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How AI Helps in More Efficient Video Advertising
With video advertising evolving to make campaigns more efficient and effective, there’s a reason why online marketers are falling in love with the technology.
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How to Run Data-driven Campaigns?
This is not a sports blog, but the story of Billy Beane and the record-breaking 2002 Oakland A’s streak of 20 consecutive wins which actually has a few things in common with running successful data-driven marketing campaigns.
They are both stories of finding value in data that others are not able to uncover or effectively utilize for competitive advantage.