RTB House Editorial Team

Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

Trends in marketing, like the preferences and habits of Internet users, are changing at an incredibly dynamic pace. To effectively support the development of your business through marketing activities, you need to continuously monitor the changes occurring on the market and respond to them flexibly and promptly. This situation is perfectly illustrated by the changes taking place in the field of video marketing. Not so long ago, video ads used to be the domain of TV advertising. Today it is an indispensable element of every marketing strategy. How do you build a winning video marketing strategy?

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.

The online Home & Garden market is thriving, and we don’t need to look far to know why. Three main factors are combining to bring unprecedented growth:

1. the pandemic’s amplification of our connection to home;
2. the proliferation of remote workspaces;
3. the accelerating shift from brick and mortar to e-commerce.

But what does this mean for online advertising in Home & Garden?

Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.

Is it worth reaching users that have already visited our website but didn’t buy anything? Of course! In the case of those consumers, there is still a way to convert them into buyers, but you need to take matters into your own hands. With retargeting, you don’t have to wait for them to come back. You can attract them to your app or mobile website yourself, by providing them with a personalized offer adequate to their needs while they are using their mobile devices – such an advertising technique is called mobile retargeting.