RTB House Editorial Team

Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.

It’s no secret that promotional periods spark a change in consumer behavior in just about any industry, and the Home & Garden sector is certainly no different. This thriving ecommerce sector is attracting some serious competition. With the global home and garden products B2C ecommerce market poised to grow by USD $30,189.84 million accelerating at a CAGR of 10.53% between 2023 and 2027, competition is flourishing, meaning that maintaining consumer loyalty is fast becoming a big challenge.

Hanging on to the industry’s coattails may not be enough, with 66% of consumers now expecting brands to understand their individual needs. Those that choose to strategize and personalize to cater to these needs are most likely to reap the greatest rewards of consumer spending during promotional periods by delivering relevant experiences based on seasonality.

Understanding how to create retargeting ads is key to optimizing them and providing our customers with great results. We would like to share some retargeting campaign best practices that we leverage to show you how you can carry out the preparation stage smoothly.

Consumers are bombarded with a blizzard of advertising messages every day, both online and offline. The fact that more and more people are using adblocking clearly shows that from much of this advertising is unwelcome. This is due to the fact that most of the advertising we encounter is of limited or no relevance. Here’s how marketers can increase the relevance of their ads by using Deep Learning.

If you’ve landed here, you’re probably one of many professionals trying to answer the question: is retargeting effective? You might even be asking yourself whether retargeting is dead. Marketers have been worried about the viability of retargeting for some time, and many believe that the elimination of third-party tracking cookies could be the final nail in the coffin for retargeting as a strategy.

This article will help you understand whether retargeting has a place in your marketing playbook, and if so, how you can most effectively leverage a strategy that will work now, and in the cookieless future.

Have you ever downloaded the data Facebook has on you? Or Google? The sheer breadth of data collection has 86% of consumers worried, and this has led to a number of users leaving data-hungry social media platforms. It has also forced organizations like Google to do some soul-searching and adjust their approach to user data, notably by retiring third-party cookies.