RTB House Editorial Team

Creating an effective customer targeting strategy is a challenge that marketers have consistently faced over the years. A dynamically changing market, evolving consumer behavior and preferences, and the rapid development of new technologies are factors that constantly create challenges. On the one hand, they require a continuous modification of the assumptions and developed strategies, and on the other hand, they open up completely new possibilities – i.e. allow for a better and more effective reach of the target group with the message. Why is it worth diversifying strategies and reaching for both contextual and behavioral targeting? What will the cookieless future bring?

The programmatic advertising ecosystem is evolving rapidly thanks to advances in targeting, personalization, and Deep Learning data analysis. This means advertisers have an ever-expanding toolbox that they can use to connect with customers. To help you make the most of these advances, we’ve analyzed our internal data to identify the top programmatic advertising trends right now.

For companies with an online presence, retargeting is a key tool to boost sales. This is especially true in the case of ecommerce sites. While ecommerce is a diverse business sector, this advertising technique is effective whether you’re selling clothing or home & garden products. Let’s dive in and find out how you can use retargeting for your ecommerce site.

Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

Trends in marketing, like the preferences and habits of Internet users, are changing at an incredibly dynamic pace. To effectively support the development of your business through marketing activities, you need to continuously monitor the changes occurring on the market and respond to them flexibly and promptly. This situation is perfectly illustrated by the changes taking place in the field of video marketing. Not so long ago, video ads used to be the domain of TV advertising. Today it is an indispensable element of every marketing strategy. How do you build a winning video marketing strategy?

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.