RTB House Editorial Team

These days, more than ever, brands, before they get consumers to buy, have to get them to feel.

The Home & Garden sector is healthy and competition levels are at an all-time high with predicted online sales of $294 billion by the end of 2022. But, what can Home & Garden brands do to continue to connect with us on a human level in a world that appears to be shifting its focus online? Well, quite a lot actually.Recent findings show that around 20% of global shoppers have purchased Home & Garden products online with an average order value of $422 in the furniture segment alone. This strongly points to a market size that is likely to comfortably exceed $40 B by 2030—the future certainly looks bright for Home & Garden ecommerce. But, what can Home & Garden brands do to continue to connect with us on a human level in a world that appears to be shifting its focus online? Well, quite a lot actually.

In this article, we dive into how omnichannel customer engagement is quickly gaining in popularity, as business owners and marketers seek to provide a seamless experience across all devices and touchpoints.

Understanding how to create retargeting ads is key to optimizing them and providing our customers with great results. We would like to share some retargeting campaign best practices that we leverage to show you how you can carry out the preparation stage smoothly.

Consumers are bombarded with a blizzard of advertising messages every day, both online and offline. The fact that more and more people are using adblocking clearly shows that from much of this advertising is unwelcome. This is due to the fact that most of the advertising we encounter is of limited or no relevance. Here’s how marketers can increase the relevance of their ads by using Deep Learning.

The world of online retail has experienced significant change over the last few years. With these changes came a trending topic concerning recommendations and the effect they have on the consumer journey. So what value do they actually hold when it comes to personalizing a shopper’s online experience and increasing your average order value?

If you’ve landed here, you’re probably one of many professionals trying to answer the question: is retargeting effective? You might even be asking yourself whether retargeting is dead. Marketers have been worried about the viability of retargeting for some time, and many believe that the elimination of third-party tracking cookies could be the final nail in the coffin for retargeting as a strategy.

This article will help you understand whether retargeting has a place in your marketing playbook, and if so, how you can most effectively leverage a strategy that will work now, and in the cookieless future.

We’ve previously discussed why retargeting should play an important role in any marketing campaign, and today, we’d like to discuss one of the biggest retargeting myths: That a single provider is better than multiple retargeting providers.

The argument about whether you should use a multiple or singular retargeting strategy, is the source of many “spirited” discussions amongst the more geeky circles at marketing conventions, especially once the drinks start flowing at the post-convention parties.