Articles written by Kacper Polewiak
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Privacy Sandbox Advances, Implementation Guide for SDA, First Real-Life IPA Tests
In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.
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CMA’s Privacy Sandbox commitments, IAB Tech Lab’s GAP reports, and more
In this Cookieless Newsroom, you can read about the recently released Privacy Sandbox commitments report by CMA, Privacy Sandbox GAP analysis report, and many more cookieless topics. There has been a whole lot happening around cookieless in the last few years. However, as Chrome deprived the first batch of its users of third-party cookies, cookieless-related activity in MarTech intensified. That’s why we decided to change the format of our updates, so that you’re supplied with more information in a more concise manner. On top of that, we rebranded our regular publications of “Cookieless Newsroom” to better reflect our mission behind creating them. We sincerely hope they’ll help you stay informed in the ever-changing cookieless era.
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RTB House’s Learnings from Privacy Sandbox Tests, Edge Introduces Privacy-Preserving Ads, and More
In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.
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Another Delay in Third-Party Cookies Phase-Out, CMA Disconcerted
In this Cookieless Newsroom, you can read about the recently announced third postponement of the third-party cookies deprecation, the freshest Privacy Sandbox commitments report by CMA, and more cookieless topics.
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Netflix to Get Self-Reliant, Publishers Wary of TTD’s New Strategy
In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.
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Multitude of Privacy Sandbox Test Results
This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.