Marketing metrics:
Click-through rate (CTR)
Click-through rate (CTR) measures the percentage of users who click on an ad after seeing it. It is a key performance indicator in digital advertising, indicating how effective an ad is at attracting attention. A higher CTR typically signals strong ad relevance and engagement. Factors that influence CTR include ad creative quality, placement, and audience targeting. Marketers use CTR results to optimize campaigns, improve ad copy, and refine targeting strategies. Want to learn more about CTR and other key metrics?