Marketing metrics:
Conversion Rate (CR)
Conversion rate (CR) represents the percentage of users who complete a desired action, such as making a purchase or signing up for a service, after interacting with an ad. It is a crucial metric for measuring campaign effectiveness. High conversion rates indicate well-optimized ads, landing pages, and targeting strategies. Improving CR often involves A/B testing, refining user experience, and aligning ad messaging with audience intent. Want to know more?